Socially Conscious Marketing
No Reins: Changing Perspectives
No Reins is an equine-assisted learning provider with a strong community focus. Their vision: to be able to assist more people all year round and develop deeper partnerships with health and social-care providers.
Strategic Challenge
No Reins needed to:
- Translate their vision into a clear, actionable growth blueprint
- Look at alternate ways to access funding and grants including restructuring from sole trader to CIC to access grants and contracts
- Refresh their digital presence and brand assets to appeal to referral partners, funders, and year-round clients
They needed a partner to map the journey, guide organisational changes, and position them for funding success.
Strategic Response
1. Growth Roadmap
Mapped the ideal indoor/outdoor learning environment and outreach goals into a step-by-step business plan with:
- Milestones
- Timelines
- Revenue checkpoints
2. Organisation Transformation
Advised on CIC structure, introduced a specialist accountant, and facilitated sessions with a grant-writing expert to streamline funding applications.
3. Funding Facilitation
Coordinated multiple planning meetings (including on-site visits) with West Lindsey grant officers to scope and cost the yurt classroom project.
4. Brand & Digital Refresh
Created a creative brief for a brand refresh, retaining the existing logo and colours but updating:
- Visual assets
- Website UX
- Video storytelling concepts
Result so far
- CIC registration filed and currently in process
- Two in-person grant officer meetings completed (including on-site)
- Detailed requirements defined for the yurt classroom project
- A living, prioritised roadmap guiding grant bids, legal set-up, and brand refresh deliverables
- Greater clarity, confidence, and an organisational foundation to focus on client care and service delivery
Lessons for similar organisations
- Structure matters — The right legal framework can open doors to funding and partnerships.
- Plan visually — A clear, milestone-based roadmap helps keep focus and momentum.
- Bring funders in early — Engaging grant officers during the planning stage builds trust and alignment.
- Refresh with purpose — Brand updates should serve strategic goals, not just aesthetics.
- Invest in partnerships — Health and social-care collaborations strengthen service impact and funding potential.
The Road Ahead
No Reins is now poised for sustainable growth:
- Ready to launch their refreshed brand alongside the yurt classroom initiative
- Equipped with a funding-ready CIC structure
- Backed by a clear action plan that balances service delivery with organisational development
No Reins demonstrates how strategic clarity, structural change, and targeted brand investment can transform a community vision into an achievable growth path.
Visit https://no-reins.co.uk/ for more info.
Ready to map it out?
We work predominantly with women and LGBTQIA+ led businesses ready to move from surviving to scaling.
If you’re ready to grow, but you’re unsure how, we’re here for you.
