Socially Conscious Marketing
Transform Life & Phoenix Fields: Clarifying a Dual-Focus Vision
Reverend Martha Prince leads two interconnected ventures: Transform Life, her personal brand, and Phoenix Fields, a set of community development projects. Her challenge was to clearly define and structure both strands of her work so that each could grow independently while aligning under a shared vision.
Strategic Challenge
Martha needed to:
- Clarify the relationship between her personal brand and community initiatives
- Create a marketing strategy that worked for both audiences
- Ensure all communications were accessible, inclusive, and easy to understand
- Build a foundation that supported sustainable growth and funding opportunities
Strategic Response
1. Defining Structure & Strategy
Through in-depth consultations, we:
Clarified goals for each venture
Recommended transitioning community projects into a Community Interest Company (CIC) for funding eligibility
Mapped separate growth plans for personal and community strands
2. Accessible Branding & Marketing
Designed and launched a personal sole trader website featuring:
- Dyslexia-friendly text formatting
- Professional video introductions for each section
- Tailored marketing materials aligned to both ventures
3. Legal & Financial Guidance
Facilitated a meeting with accountants to:
- Advise on legal structure options
- Provide financial planning for both ventures
- Prepare for CIC registration and compliance
Results
Clear separation between personal brand and community initiatives, enabling focused messaging and growth
Enhanced brand visibility through professional visuals and accessible content
Tailored marketing strategy empowering Martha to manage growth independently within budget
Greater organisational readiness for funding bids and partnership development
Lessons for Multi-Strand Ventures
- Structure is strategic — Clarity in business structure enables targeted growth.
- Accessibility matters — Inclusive content widens audience reach and engagement.
- Distinct yet connected — Each strand needs its own plan while supporting a shared vision.
- Invest in strong foundations — Legal and financial readiness accelerates growth.
- Empower independence — Tailored strategies allow founders to grow sustainably without constant external input.
The Road Ahead
Martha now moves forward with:
A strong, accessible online presence for her personal brand
A clear path to launching Phoenix Fields as a CIC
The tools, strategy, and confidence to grow both ventures sustainably
Transform Life & Phoenix Fields is a clear example of how strategic clarity, accessibility, and strong foundations can turn a complex vision into an achievable dual-focus growth plan.
Ready to map it out?
We work predominantly with women and LGBTQIA+ led businesses ready to move from surviving to scaling.
If you’re ready to grow, but you’re unsure how, we’re here for you.
